Do you have an idea for an event that’s waiting to explode?

I’m willing to bet you probably already have a vision for your event, and you don’t even realize it.

Planning an event is much like running a business. Just like you set a strong foundation for your empire – developing a business plan, writing your mission statement, creating a client avatar – you need to do the same for your event.

It all starts with a clear vision of what you want your event to accomplish and who you want to involve.    

Here are 5 reasons why your event needs a vision.

1. Know where you’re going. Every event starts with a vision and a purpose. Having a clear vision allows you to know where you’re going. It’s your road map as you begin the planning process.

Consider where the idea for your event came from. Did you come across a solution to a problem your community or clients can benefit from? What value are you adding and who do you directly want to impact?

To really drill down, think about how your event goals can support your overall business goals for the year. This will make the process meaningful and keep you on the path to success.

When working with an event planner, remember your vision is the road map and they are driving to each destination to ensure your event unfolds just as you envisioned.  

2. Align your efforts and partnerships. Your vision is going to help you keep your efforts in check and make it easy to attract the right people to work with. Whether you’re looking for sponsors, speakers or vendors the vision you communicate to others will either resonate with them, or it won’t. It will weed out the people and brands that aren’t a good fit, and shine a bright light on the ones that are a perfect fit.  

3. Guide your decisions and stay on track. Treat your vision like a compass. There are many decisions to be made when planning an event. It can be overwhelming, learning hotel lingo, reviewing contracts from multiple vendors, negotiating needs and so on.

Your vision will be your guiding light as you take a deep breath and sign at the dotted line. Your vision will tell you what items are a “must have” versus a “nice to have.” When you’re feeling a little discouraged, going back to your vision will remind you of why you started this project in the first place.

4. Set expectations. Events involve working with many different groups of people. Each group will have their own needs. For example. speakers will want know how they’ll be promoted, whether or not they can have a call to action at the end of their talk, and what the value is for them and your attendees.

On the other hand, attendees will want to know who will be at the event, what they’re going to learn and how they can leverage this time to be inspired, learn something new, and network to make some key connections.

Either way, your vision will help set the expectations for each core group of people that are participating in your event. In this sense, your vision is the theme of the event – letting people know where to go, what to do, and sometimes why they’re doing it. Believe it or not, people still like and need direction.  

5. Build excitement. This is the most fun of all. Your vision will build excitement for your team, your partners and especially your paying attendees. You want to create a vision that is not only compelling for your benefit but big enough that everyone is benefiting in their own unique way. When you can get people excited about your event vision, the more motivated they’ll be to share it with their network. This means more visibility and potential attendees, sponsors and speakers for you!

Now that you know why it’s important to have a vision, here are a few questions you can start answering now to begin crafting your very own.

Questions to answer as you build your event vision…

✔️ What’s the purpose and intention of my event?

✔️ What impact do I want to make?

✔️ Who do I want to reach?

✔️ Does this event help me reach any of my business or personal goals?

✔️ Does this event excite me?

After you’ve answered these questions be sure you…

✔️ Write down your vision

✔️ Keep it simple and easy for others to understand

✔️ Begin sharing it with others

✔️ Hang it and put it in a place that is visible everyone involved!

Your Turn: Make Your Vision a Reality

So what are your waiting for? Let’s turn your event vision into reality!   

Click here to learn how you can start planning your event today with a minimal investment of only $197.

We look forward to helping you celebrate 🎉